Graf Lantz
"It started with two people, a roll of Merino wool felt, and a basic idea that people prefer quality in anything around them like we do. We wanted to feel good about what we do…and we just figured people actually want to feel good about what they buy. Founded by Holger Graf and Daniel Lantz in 2008 and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but chosen, we work with some of the world's earliest, most durable and sustainable materials—wool felt, leather, hemp, and canvas. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric to bring joy to all of our products."
Holger Graf earned his Ph.D. in structural engineering in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles and created Graf Lantz. With distinct and often contradictory points of view, they started by toying with designs in a largely forgotten textile: merino wool felt. Together they set out to sculpt the world’s oldest nonwoven fabric into modern and unexpected forms, crafting a definitive collection of handbags that have captured the attention of urbanites worldwide. Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leather, canvas, alpaca, and hemp. As they venture into new design territories, their unique, non-status quo look remains present in every piece. With the full life of a product (and life in general) always in mind, everything Holger and Daniel do is built to last years and age gracefully.
Graf Lantz products aim to be everything opposite to the waste of built-in obsolescence. They are redefining what a prestige product means—it’s not just about the price point, it’s about lasting function, multipurpose, and a commitment to quality. It’s about goods made from the most premium, sustainable, and high performing materials. Products that look good, feel good, and work well for a long time.
Holger Graf earned his Ph.D. in structural engineering in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles and created Graf Lantz. With distinct and often contradictory points of view, they started by toying with designs in a largely forgotten textile: merino wool felt. Together they set out to sculpt the world’s oldest nonwoven fabric into modern and unexpected forms, crafting a definitive collection of handbags that have captured the attention of urbanites worldwide. Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leather, canvas, alpaca, and hemp. As they venture into new design territories, their unique, non-status quo look remains present in every piece. With the full life of a product (and life in general) always in mind, everything Holger and Daniel do is built to last years and age gracefully.
Graf Lantz products aim to be everything opposite to the waste of built-in obsolescence. They are redefining what a prestige product means—it’s not just about the price point, it’s about lasting function, multipurpose, and a commitment to quality. It’s about goods made from the most premium, sustainable, and high performing materials. Products that look good, feel good, and work well for a long time.
READ MORE